The client provided me with a logo, which he felt that just did not strike as ‘complete’ and required a finishing touch or some customisation, specifically tailored to the company’s niche. As such, the concerned emailed me their requirements and told me about their sentiments and what they desired the logo to be.
Understanding their requirements, I realised that the logo needed some modification with regards to its colour, logo marker and logotype. Concerning the logotype, my focus went towards three essential elements; type, search and generate, which referred to typing the query, its search and the subsequent generated visual. I made sure to balance the logo marker in such a manner that it resembled the ‘G’ of Gainee.